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PolitySource: Press Information Bureau

Department of Commerce Launches Swachhata Hi Seva 2025 Campaign with Cleanliness Drives Across the Country

Friday, 19 September 2025
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Key Points

The Government of India has launched the Swachhata Hi Seva (SHS) 2025 campaign, emphasizing nationwide cleanliness drives under the theme “Swachhotsav.” This initiative is crucial for UPSC aspirants, particularly for GS Paper 2 and 3, as it ties into governance, public policy, and environmental sustainability. Last Updated: 2025-09-19

Key Facts About Swachhata Hi Seva 2025

  • Swachhata Hi Seva (SHS) 2025 is an initiative by the Government of India.
  • The campaign is themed “Swachhotsav”, focusing on cleanliness and hygiene.
  • Emphasizes voluntarism and public participation in cleanliness drives.
  • Promotes the three R’s: Reduce, Reuse, and Recycle.
  • Builds on the Swachh Bharat Mission launched in 2014.
  • SBM-Grameen achieved 100% sanitation coverage in Phase I.
  • Phase II of SBM-Grameen focuses on sustaining ODF status.
  • SBM-Urban aims for “Garbage Free” cities in Phase II.

India's Cleanliness and Sanitation Drive

The Swachhata Hi Seva 2025 campaign is a testament to India's commitment to improving public health and sanitation, aligning with the country's strategic goals for sustainable development. The campaign enhances India's global image as it strives to meet international cleanliness standards, contributing to a healthier population and improved quality of life. The Swachh Bharat Mission has already made significant strides, with India achieving remarkable sanitation coverage and infrastructure improvements.

Related Government Schemes/Policies

  • Swachh Bharat Mission (SBM): Aims to eliminate open defecation and improve sanitation.
  • SBM-Grameen: Focuses on rural sanitation and sustaining ODF status.
  • SBM-Urban: Targets urban cleanliness and “Garbage Free” cities.

UPSC Relevance

  • GS Paper 2: Governance, public policy, and social justice.
  • GS Paper 3: Environmental conservation and sustainable development.
  • Prelims: Questions on the objectives and achievements of SBM and SHS 2025.
  • Mains: Analytical themes on public health, sanitation policies, and their impact on society.
  • Essay Paper: Topics on cleanliness drives and sustainable development.

FAQ Section

  • What is Swachhata Hi Seva 2025?
    Swachhata Hi Seva 2025 is a nationwide cleanliness campaign launched by the Government of India, themed “Swachhotsav,” focusing on public participation and the three R’s: Reduce, Reuse, and Recycle.
  • Why is Swachhata Hi Seva 2025 important?
    This campaign is crucial for enhancing sanitation and hygiene across India, building on the success of the Swachh Bharat Mission, which achieved 100% sanitation coverage in rural areas.
  • What are the key features of Swachhata Hi Seva 2025?
    The campaign emphasizes voluntarism, public participation, and the three R’s, aiming to sustain the momentum of the Swachh Bharat Mission and achieve “Garbage Free” cities.

Detailed Coverage

  • Swachhata Hi Seva (SHS) 2025 launched by the Government of India.
  • Campaign theme: “Swachhotsav”.
  • Focus on voluntarism and public participation.
  • Promotes the three R’s: Reduce, Reuse, Recycle.
  • Continues the momentum of the Swachh Bharat Mission from 2014.
  • SBM aimed to eliminate open defecation and improve sanitation.
  • SBM-Grameen achieved 100% sanitation coverage in Phase I.
  • Phase II of SBM-Grameen focuses on sustaining ODF status.
  • SBM-Urban targets “Garbage Free” cities in Phase II.
  • Significant improvements in sanitation and hygiene infrastructure.
  • Public health and quality of life have been enhanced through SBM.
  • Various organizations participated in cleanliness drives nationwide.
  • SEZs and other institutions actively contributed to the campaign.
  • Cleanliness efforts included schools and public spaces.
  • Posted on 18 September 2025.
  • Prepared by: Abhishek Dayal, Abhijith Narayanan, Ishita Biswas.
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Practice Questions

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The Swachh Bharat Mission, which significantly contributed to improving sanitation across India, was launched in which year, marking a pivotal shift in the country's sanitation policy?